Youth Development and Local Industry Engagement
- Introductory Thoughts

The Jodhpur Initiative

          The Jodhpur Initiative has resolved to develop and use knowledge, skills & experiences of the youth of the city of Jodhpur to participate confidently in their communities towards re-building the city. This positive youth development involves intentional efforts of other youth, adults, communities, government agencies, schools and other institutions, to provide opportunities for youth to enhance their interests, skills and abilities.

1.  Target

To make the city attractive for young people to stay, live and work, TJI resolves to:

  1. Make the city
    (a) Socially and culturally hospitable, vibrant and exciting;
    (b) Develop an ecosystem for work execution professionally;
    (c) Provide balanced work ethic; and
    (d) Provide opportunities for professionals in various fields.
  2. Make the people
    (a) Come in sync with current technology, developments and global world;
    (b) Alive to a vibrant eco system for new development, industry and learning;
    (c) Exposed to scientific, reasoned and progressive thought process;
    (d) Trained in services sector; and
    (e) Have enhanced inter-personal and employable skills.

2. Immediate Actions

To achieve the stated targets, TJI will take up the following actions:

  1. Partner with institutions to run programmes and workshops for
    (a) Local students, home makers;
    (b) Artisans, technology professionals, industry professionals;
    (c) Providers of support services that focus on language training, finishing personality traits, new technology, management, awareness creation, and capacity building; and
    (d) Socio-cultural engagements.
  2. Schools and colleges to be encouraged to be centres beyond imparting knowledge beyond just that prescribed in the curricula by the Boards or UGC; and
  3. Create free spaces for innovative and creative energies to be nurtured, experimented and promoted.

3. Resources

To undertake the stated actions, TJI will garner the following resources:

  1. Industry and industry associations (to take up issues relevant to their industries);
  2. Trade and education leaders (to provide the needed know-how and way forward);
  3. Government (to bring in more handholding at local level)
  4. Schools and colleges (to join in the mass movement and raise awareness in households);
  5. Media (to give coverage to push positive energy in the rebuilding of the city);
  6. Volunteer groups (to provide effective action on various activities).

TJI will bring in research and policy planning to advise these groups as well as help utilising existing bandwidth.

In the long run, TJI can plan for setting up a youth development institute, like the Youth Development Institute of New York, which is partnered with the fund for City of New York. The city of Jodhpur can consider such a research and development centre, which in turn benefits the city.

4. Time Frame

          The Jodhpur Initiative is an ongoing and unending process... But, the immediate actions could include requesting IIT Jodhpur, AIIMS Jodhpur and Defence Laboratory Jodhpur to host specific targeted programmes and workshops for local students, professionals and entrepreneurs to share their knowledge with the local eco-system.

Citizen Engagement
- Strategy

The Jodhpur Initiative

1. Preface

For a successful implementation of the projects and tasks taken up under The Jodhpur Initiative banner, it is necessary that sustained engagement of all the citizens of the city is an integral part of the campaign. As the name suggest, we The Jodhpur Initiative are going to plan the strategic road-map and facilitate the implementation of the projects envisaged in the same. But, in long run, the citizens of the city have to take forward the said projects and tasks. The consistency of all campaigns depends upon the continued involvement of a larger portion of society. No campaign can go for long, unless the citizens own the same. Thus, it is necessary that all citizens of the city are brought together, and the initiatives undertaken under the umbrella of TJI taken forward by the citizens themselves.

2.  Target Group

For successful implementation of the "TJI" projects, it is necessary that all the citizens of the city irrespective of their age and gender must be involved in the process of its implementation. The strategy is to plan in a horizontal as well as vertical perspective i.e. while planning the specific involvement of all age group of male as well as female members of the society.

2.1 Students of Schools and Colleges

TJI will target the educational institutions up to senior secondary level, and the institutions of higher education. The involvement of Students will be ensured by inviting students as well as school managements to undertake project specific activities within and outside the schools. Similarly, projects, issues and agendas of the TJI will be discussed with the members of student bodies as well as administration of Universities and College for implementation.

2.2 Involvement of Public Representatives

TJI will request the Members of Parliament as well as Members of Legislative Assembly to adopt a ward of the city to ensure implementation of projects specific activities of TJI within their ward, and thereby make them Model Wards for other wards to emulate. The said implementation of TJI campaign shall be ensured through Sub-committees formed within the wards, comprising of volunteer youth, especially women.

2.3  Involvement of Government Offices and Institutions

TJI will target the Heads of Department of all Government Departments, as well as heads of the Government and Semi-Government Institutions or autonomous bodies, inviting the direct engagement of their employees to implement the projects and issues under the TJI campaign.

2.4 Involvement of Local NGOs and CSOs

TJI will request the NGOs and CSOs, which are already active in the local area, to own and take up the issues and agendas pursued under TJI campaign, and to implement the same along with their regular course of social activities.

2.5  Involvement of Media Houses

For ensuring larger public attention and involvement, the media can play very big role. TJI will call upon the representatives of the (print as well as electronic) media houses, and engage with them to ensure regular and continuous coverage of TJI activities so that the larger portion of the society is encouraged to join hands in the said campaign. Also, TJI will arrange through the city administration for large hoardings to be hoisted at select locations in the city, which will display the activities undertaken by it for the good of the city and showcase its success stories.

3. Strategy To Connect To Citizens

The specific citizen-connect activities proposed include:

  1. Launch large scale, consistent publicity through news paper, posters, hoardings, etc.
  2. Introduce the face of TJI, i.e., a character by the name Jodha, who will keep on talking and interacting with citizens on behalf of TJI.
  3. Plan activities like Sunday for Society – and other special activities on weekends.
  4. Embark on a different, innovative campaign with positive energy to draw the attention and involvement of larger group of society.
  5. Organize events to explain the idea and projects under TJI to give a larger visibility to the outputs and outcomes of TJI.
  6. Participate in the local fairs and festivals.
  7. Arrange competitions on the agendas of TJI in schools and colleges.

© Copyright 2016 The Jodhpur Initiative.